Which gaming company first introduced a fully functional virtual mall inside their game where players could purchase real-world items with in-game currency, leading to a 40% increase in customer lifetime value?

The gaming industry has revolutionized retail experiences through virtual environments. Major gaming companies are creating immersive shopping experiences that blend entertainment with commerce. This poll tests your knowledge about a groundbreaking retail innovation in the gaming world that significantly increased customer lifetime value by creating a persistent virtual shopping environment within a popular game universe.

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Epic Games (Fortnite)
Roblox Corporation
Mojang Studios (Minecraft)
Niantic (Pokémon GO)