Which sports retailer first pioneered the concept of in-store athletic testing zones where customers can try products in simulated game conditions before purchasing?

Test your knowledge about innovative retail strategies in the sports industry! Major sporting goods retailers are constantly evolving their in-store experiences to attract customers in the digital age. This question focuses on a unique retail event strategy that has become increasingly popular among leading sports brands to drive foot traffic and create memorable consumer experiences.

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Nike with their 'Nike Trial Zones' in 2008
Adidas with their 'Performance Labs' in 2010
Under Armour with their 'UA Test Track' in 2011
Dick's Sporting Goods with their 'House of Sport' concept in 2006