Which pharmaceutical company first launched an FDA-approved mobile app that could be prescribed by doctors as a treatment for specific medical conditions?

In the rapidly evolving medical industry, pharmaceutical companies have embraced digital marketing strategies to reach healthcare providers and patients. This transformation has revolutionized how medical products and services are promoted, moving beyond traditional sales representatives to sophisticated digital campaigns. Test your knowledge about a groundbreaking digital marketing innovation in the pharmaceutical industry!

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Pear Therapeutics (with reSET for substance use disorder)
Novartis (with ViaOpta for vision impairment)
Johnson & Johnson (with Care4Today for medication adherence)
Pfizer (with Quitter's Circle for smoking cessation)