Which retailer first launched a successful location-based augmented reality (AR) in-store navigation system that mapped products to precise geographic coordinates within their stores?

In the intersection of geography and retail innovation, location-based technologies have transformed how customers interact with physical stores. One groundbreaking innovation merged geographic positioning systems with augmented reality to create an entirely new shopping experience that changed how customers navigate and engage with products in physical space. Test your knowledge about this retail innovation milestone that leveraged geographic data to enhance the in-store experience.

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Lowe's with their Lowe's Vision: In-Store Navigation app (2017)
Walmart with their Store Assistant AR feature (2018)
Target with their See It In Your Space AR navigator (2019)
IKEA with their IKEA Place in-store mapping system (2016)