Which candy experienced a 65% sales increase after its strategic placement in a 1982 sci-fi blockbuster, where it was used to lure an alien creature?

Product placement has become a multi-billion dollar industry within film and television. Beyond just generating revenue for productions, strategic product placements have created iconic moments in cinema history, influenced consumer behavior, and sometimes even saved struggling brands. Test your knowledge about one of the most famous and successful product placements that changed a company's fortunes dramatically!

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• Reese's Pieces in 'E.T. the Extra-Terrestrial'
• Skittles in 'Close Encounters of the Third Kind'
• M&M's in 'The Thing'
• Hershey's Kisses in 'Star Trek II: The Wrath of Khan'

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