Which athlete-brand partnership resulted in the first signature basketball shoe line to continue production even after the athlete's retirement from professional sports?

In the world of sports retail, iconic brand ambassadors have transformed how athletic products are marketed and perceived by consumers. These partnerships between athletes and brands have created some of the most memorable marketing campaigns in history, dramatically increasing both brand value and product sales. How well do you know the groundbreaking athlete-brand partnerships that changed the sports retail landscape forever?

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Michael Jordan with Nike (Air Jordan)
Shaquille O'Neal with Reebok (Shaq Attaq)
Kobe Bryant with Adidas (The KOBE)
Allen Iverson with Reebok (The Question/Answer)