Which sports retailer pioneered the concept of in-store 'test zones' where customers can try athletic shoes on specialized surfaces that simulate actual playing conditions?

Test your knowledge about innovative marketing strategies in the sports retail industry! Major sporting goods retailers are constantly evolving their approach to connect with customers in memorable ways. This question focuses on a groundbreaking retail promotion concept that changed how sports products are experienced in stores. Think about interactive retail experiences that have made headlines in the sports industry in recent years.

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Nike, with their Nike House of Innovation featuring adjustable basketball courts, soccer areas, and running tracks
Adidas, with their Adidas Performance Centers offering Olympic-grade testing facilities
Under Armour, with their Connected Fitness Testing Labs using sensor technology
Puma, with their Puma Social Club featuring gamified sport simulation zones