Which iconic building, designed by Frank Gehry, is credited with creating the 'Bilbao Effect' - where spectacular architecture transforms a city's brand identity and economic prospects?

In the world of architecture and retail branding, certain buildings have transformed not just the visual landscape but entire city economies and brand identities. The 'Bilbao Effect' represents one of the most significant intersections between architectural design and brand identity strategy, creating landmarks that serve as powerful marketing tools. Test your knowledge about this influential phenomenon that continues to shape how cities and brands approach architectural commissions.

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Guggenheim Museum Bilbao
CCTV Headquarters (Beijing)
Walt Disney Concert Hall (Los Angeles)
Fondation Louis Vuitton (Paris)