Which innovative merchandise strategy has Broadway theaters implemented in the last decade that has significantly increased per-patron spending?

Behind every successful performing arts production is not just the show itself, but an ecosystem of merchandise and products that enhance the audience experience. Product development in the performing arts sector has evolved dramatically, with theaters and production companies finding innovative ways to extend the show experience beyond the stage. Test your knowledge about how modern performing arts venues are revolutionizing their product strategies!

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Show-specific digital merchandise apps that allow patrons to purchase unique digital collectibles tied to performances they attended
Subscription-based physical merchandise boxes delivered monthly featuring rotating show memorabilia
Augmented reality posters that transform into mini-performances when scanned with theater apps
Personalized costume replicas created using 3D body scanning technology available in theater lobbies