Which natural products company first launched the widely recognized 'Buy One, Plant One' tree planting marketing campaign that became a model for eco-conscious brands?

The natural products industry has seen many innovative marketing approaches that connect consumer purchases with environmental conservation. One particularly successful model involves companies pledging to plant trees for products sold. This trivia question tests your knowledge about which company pioneered this specific type of environmental marketing campaign at scale, creating a model many other brands have since adopted.

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Tentree (apparel company that plants 10 trees for each item purchased)
TOMS Shoes (originally known for 'One for One' donation model with shoes)
Timberland (outdoor brand that launched 'Plant One' in 2001)
Patagonia (environmental pioneer with 1% for the Planet pledge)