Which major gaming retailer first implemented an AR mobile app that allows customers to virtually place gaming setups in their homes before purchase?

The gaming industry has been at the forefront of adopting augmented reality (AR) technologies to transform the retail experience. From virtual try-ons of gaming gear to immersive in-store demos, AR is reshaping how gamers discover and purchase products. Test your knowledge about how major gaming retailers are leveraging AR technology to create unique shopping experiences that blend the virtual and physical worlds.

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GameStop with its 'PowerUp AR' platform in 2019
Steam with its 'Virtual Gaming Space' application in 2018
Best Buy with its 'Gaming Reality' feature in 2020
Microsoft Store with its 'Xbox Environment Creator' in 2017