Which game's marketing campaign included an alternate reality game called 'I Love Bees' that engaged millions of players with real-world payphones and cryptic websites?

The gaming industry has seen some revolutionary marketing strategies that transformed niche products into cultural phenomena. Some campaigns have broken records, changed the landscape of game promotion, and set new standards for immersive marketing. This trivia tests your knowledge about a groundbreaking marketing campaign that redefined how games are promoted and experienced before launch.

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• Halo 2
• Half-Life 2
• World of Warcraft
• Grand Theft Auto: San Andreas

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