Which historical figure is often called the 'Father of Public Relations' for pioneering consumer psychology techniques in the 1920s that fundamentally changed how products were marketed?

Throughout history, businesses have employed various psychological tactics to influence consumer behavior. From the early days of advertising to the sophisticated marketing strategies we see today, understanding how historical figures shaped consumer psychology can provide fascinating insights into why we buy what we buy. This trivia question examines a pivotal moment in the development of modern marketing psychology.

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Edward Bernays, who used Freudian psychology to link products with unconscious desires rather than just practical needs
Walter Dill Scott, who developed the first consumer psychology laboratory at Northwestern University in 1901
John B. Watson, the behaviorist who left academia to apply conditioning principles to advertising at J. Walter Thompson
Claude Hopkins, who pioneered A/B testing and wrote the influential 'Scientific Advertising' in 1923