Which celebrity's cosmetics brand reached a billion-dollar valuation fastest, breaking retail records with its 2015 launch and innovative direct-to-consumer model?

Celebrity collaborations with retail brands have become a powerful marketing strategy, often resulting in sold-out products and massive publicity. But not all celebrity product lines achieve the same level of success. Test your knowledge about one of the most successful celebrity brand partnerships in recent retail history that changed how we think about celebrity influence on consumer behavior.

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Kylie Jenner (Kylie Cosmetics)
Rihanna (Fenty Beauty)
Lady Gaga (Haus Laboratories)
Jessica Alba (Honest Beauty)