Which major retail brand created an immersive shopping experience based on Norse mythology, featuring a digital Yggdrasil (World Tree) that responds to customer interactions?

Throughout history, mythology and folklore have influenced brand identities and retail experiences in surprising ways. From Norse gods lending their names to popular products to ancient symbols becoming iconic logos, the business world often draws inspiration from ancient tales. This trivia question explores a fascinating collaboration between mythology and modern retail innovation that created a unique shopping experience.

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Nike - with their 'Valhalla Vault' experience featuring smart mirrors that showed customers as mythological heroes
IKEA - with their 'Midgard Market' concept store where the Norse World Tree tracked sustainability choices
Amazon - with their 'Asgard Marketplace' pop-up stores using Thor's hammer as an IoT payment device
Apple - with their 'Bifrost Bridge' AR experience connecting product displays to Nordic mythology stories