What was the inspiration behind Nike's famous 'Just Do It' slogan that revolutionized sports marketing in 1988?

Nike's iconic slogan has become one of the most recognizable brand statements in sports marketing history. Before their famous 'Just Do It' campaign launched in 1988, Nike experimented with different taglines as they evolved from a running shoe company to a global sports brand. This question tests your knowledge of Nike's brand history and how their marketing approach helped transform the sports retail landscape. Do you know which famous athlete inspired their breakthrough slogan?

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• The final words of convicted murderer Gary Gilmore before his execution: 'Let's do it'
• A phrase Michael Jordan used during a difficult training session: 'You just do it'
• An abbreviation of Nike's original marketing strategy: 'Just Doing Innovation Today'
• A modification of the US Olympic team's 1984 motto: 'Just Win It'

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