Which Bible publisher first introduced the 'red letter' edition, where Jesus's words appear in red ink, revolutionizing how readers engaged with the text?

The publishing and distribution of religious texts has evolved dramatically throughout history, from handwritten scrolls to mass-market publications. Major publishing houses and religious organizations have employed various brand positioning strategies and product launches to make sacred texts accessible while respecting their reverence. This trivia question explores a significant innovation in Bible publishing that changed how people interacted with religious literature.

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