Which famous artist redesigned the Penguin Books logo in 1962, creating the more streamlined version that largely resembles the one still used today?

Penguin Books revolutionized publishing with affordable paperbacks and its iconic logo. Founded in 1935, this publisher made quality literature accessible to the masses with its distinctive branding and design philosophy. The evolution of its logo represents key moments in publishing history and design trends of the 20th century. Test your knowledge about one of literature's most recognizable brand identities!

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