Which celebrity is credited with revitalizing the Polaroid brand after becoming its Creative Director in 2010, launching the GL10 mobile printer and bringing instant photography back to relevance?

Throughout history, many famous personalities have breathed new life into declining brands, transforming them from fading businesses into powerhouse labels. These celebrity endorsements or acquisitions have created some of the most remarkable retail brand management success stories. Test your knowledge of these influential celebrity-brand partnerships that changed retail fortunes!

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Lady Gaga
Jay-Z
Rihanna
Will.i.am