Which presidential campaign broke records by selling over $30 million in merchandise, pioneering the use of retail marketing as a major campaign financing strategy?

Campaign merchandise has become a crucial aspect of political fundraising and brand building. From buttons and yard signs to hats and mugs, retail marketing has transformed how campaigns connect with supporters and generate revenue. This trivia question focuses on how one campaign's retail strategy revolutionized political merchandise and created a lasting impact on campaign financing.

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Barack Obama's 2008 campaign, which utilized design-forward products with the iconic 'Hope' imagery
Donald Trump's 2016 campaign, which centered around the red 'Make America Great Again' hats
Bernie Sanders' 2016 campaign, which focused on grassroots-style merchandise with revolution messaging
Hillary Clinton's 2016 campaign, which pioneered the 'Stronger Together' product line of apparel and accessories