Which streaming platform pioneered the 'Wrapped' year-end campaign that revolutionized music retail marketing by turning user data into shareable brand experiences?

The music industry has undergone significant changes in retail strategy and brand identity with the rise of streaming platforms. These services have not only changed how we consume music but have revolutionized artist promotion, revenue models, and brand positioning within the industry. Test your knowledge about how streaming platforms have reshaped the retail landscape and brand identity in the music business!

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Spotify
Apple Music
Tidal
Amazon Music