Which company pioneered the concept of 'total train takeovers' in advertising, where an entire subway train's interior and exterior were transformed into an immersive brand experience?

The transportation industry has long been a canvas for innovative advertising techniques. From wrapping buses with eye-catching graphics to sophisticated digital displays in subway stations, transit advertising has evolved dramatically over the decades. This poll tests your knowledge about a groundbreaking transportation advertising campaign that changed how brands approached mobile marketing. Can you identify which company revolutionized transit advertising with their iconic approach?

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Target's 'Bullseye Express' campaign in Chicago (2005)
Apple's iPod silhouette campaign in Tokyo (2004)
Coca-Cola's 'Happiness Train' in London (2008)
Microsoft's Xbox 360 launch in New York City (2006)