Which astronomy retail company pioneered the first successful subscription-based 'Telescope-as-a-Service' model in 2011, allowing customers to access premium equipment without full purchase?

The astronomy retail sector has undergone significant transformation in the last few decades, shifting from specialized brick-and-mortar shops to sophisticated digital platforms offering everything from telescopes to star-tracking software. This poll tests your knowledge about a pivotal moment in astronomy retail history that changed how amateur astronomers access equipment and education. Think about the companies that transformed space observation from an elite hobby to a mainstream passion!

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Celestron Skywatcher Program
Orion StarClub Access
Slooh Space Camera
Meade Observatory Network