Which athlete pioneered the modern sports influencer marketing model by becoming the first to earn $1 billion in career earnings primarily through endorsements rather than salary/winnings?

The partnership between athletes and brands has evolved dramatically over the decades. While celebrity endorsements have long been part of sports marketing, the rise of social media has transformed how athletes leverage their personal brand and engage with fans. This trivia question explores a pivotal moment in the evolution of athlete-driven influencer marketing that changed how sports personalities monetize their personal brand beyond traditional endorsement deals.

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Michael Jordan
Tiger Woods
LeBron James
Cristiano Ronaldo