Which outdoor retailer pioneered the '1% for the Planet' movement in 2002, pledging to donate 1% of sales to environmental nonprofits regardless of profitability?

The natural products industry has seen remarkable partnerships between conservation organizations and retail brands. These collaborations have transformed how consumers interact with eco-friendly products while supporting environmental causes. This trivia question explores a groundbreaking retail partnership that changed the landscape of conservation funding through consumer purchases.

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Patagonia
REI Co-op
The North Face
Columbia Sportswear