Which well-known retail company's logo was directly inspired by its founder's military experience during World War II?

Many modern retail brands and products have fascinating connections to military history that shaped their development or identity. These companies have intriguing origin stories that tie directly to wartime manufacturing, military contracts, or were founded by veterans. This trivia question explores how military history has influenced some well-known retail brands and their strategic positioning in consumer markets.

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Jeep - The star in their logo represents the vehicles that helped Allied forces achieve victory
Victorinox - Their Swiss Army Knife logo evolved from designs commissioned by the Swiss military in 1891
Nike - The 'swoosh' was inspired by the wings on founder Phil Knight's Air Force squadron emblem
Target - The bullseye logo was chosen by founder Douglas Dayton based on artillery marksmanship training