Which automotive company pioneered the use of virtual reality for a global vehicle launch, allowing customers to test drive their new model virtually before physical release?

The transportation industry has seen remarkable marketing innovations over the years, with companies finding creative ways to launch new vehicles and services. From virtual reality showrooms to celebrity endorsements, brands have pushed boundaries to capture consumer attention. This trivia question focuses on a groundbreaking product launch that changed automotive marketing forever. Test your knowledge about this significant milestone in transportation advertising history!

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• Volvo (2014 XC90 launch with Google Cardboard VR headsets)
• Tesla (2016 Model 3 reveal with custom Oculus integration)
• Ford (2015 Mustang launch with Samsung Gear VR experience)
• BMW (2017 5-Series debut with HTC Vive interactive showrooms)

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