Which groundbreaking medical product launch in 1987 featured the first direct-to-consumer advertising campaign for a prescription medication in the US, changing both medical practice and pharmaceutical marketing forever?

In the competitive world of pharmaceutical and medical device marketing, product launches can make or break scientific innovations. Some launches fundamentally change healthcare practices and become legendary in the industry. This trivia question explores one of the most significant product launches in modern medical history that transformed patient care and created a new standard for science communication to both medical professionals and the general public.

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Prozac (fluoxetine) by Eli Lilly, pioneering selective serotonin reuptake inhibitors for depression treatment
Lipitor (atorvastatin) by Pfizer, revolutionizing cholesterol management through statin therapy
AZT (zidovudine) by Burroughs Wellcome, the first approved HIV/AIDS treatment
Epogen (epoetin alfa) by Amgen, the first major recombinant DNA technology therapeutic protein