Which transportation company first introduced the concept of 'experience centers' where customers could test products before purchase, revolutionizing transportation retail in the early 2000s?

The transportation industry has undergone remarkable retail transformations over the decades. From ticket purchasing innovations to revolutionary retail spaces in transit hubs, companies have constantly evolved their sales approaches. This trivia question explores a pioneering retail strategy that changed how transportation services are marketed and sold to consumers, creating a template that many companies still follow today.

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Tesla Motors with their no-dealership, direct-to-consumer showrooms
Virgin Airlines with their 'Clubhouse' premium airport lounges
Amtrak with their 'Journey Experience' interactive booking stations
Uber with their 'Greenlight Hub' driver onboarding centers