Which sustainable architectural product launch utilized a 'living laboratory' marketing strategy where potential clients could experience the technology in real-time before purchasing?

Sustainability has become a cornerstone of modern architectural practices. As client demands evolve and environmental regulations tighten, architectural firms are developing innovative product launches and marketing strategies to showcase their commitment to sustainable design. Test your knowledge about a groundbreaking sustainable architecture product launch that transformed the industry's approach to green building.

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Kingspan's PowerPanel Solar Façade System (2020)
Interface's Carbon-Negative Flooring Collection (2021)
Bloomberg's European HQ Living Building Showcase (2018)
Armstrong's Biophilic Ceiling System (2019)