Which ticketing innovation, launched in 2006, revolutionized Broadway by introducing a daily lottery system for deeply discounted premium seats, making shows more accessible to younger audiences?

The performing arts industry, particularly Broadway theater, has undergone significant technological transformation in recent years. From ticketing innovations to marketing strategies, the business side of performing arts has embraced digital solutions to enhance audience experience and boost revenues. Test your knowledge about one of the most impactful retail innovations that changed how audiences access Broadway shows!

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TKTS Digital Fast Pass
Broadway HD Streaming
Hamilton Digital Lottery
Rush Ticket Digital System (later renamed as TodayTix)