Which popular entertainment franchise launched the first major 100% recycled plastic toy line in 2020, marking a significant shift toward sustainability in pop culture merchandising?

Sustainability has become a major focus in retail, even transforming how pop culture merchandise is produced and marketed. As fans become more environmentally conscious, entertainment companies are adapting their product strategies. This trivia question explores how a major pop culture phenomenon embraced sustainability in its retail approach, setting new standards for the industry.

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