Which revolutionary marketing campaign in 1995 helped transform a failed laboratory product into the widely-used scientific research tool known today as 'PCR' (Polymerase Chain Reaction)?

Test your knowledge about one of the most significant marketing campaigns in scientific history that changed how research equipment was commercialized and adopted in laboratories worldwide. This campaign not only revolutionized a product's market position but established new standards for how scientific innovations are communicated to researchers and institutions.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

The 'Amplify Your Research' campaign by Perkin-Elmer, which gave away free reagents with each thermal cycler purchase
The 'DNA Xerox Machine' campaign by Roche, which simplified complex molecular biology concepts for broader scientific audiences
The 'Molecular Copying' campaign by Cetus Corporation, featuring Nobel winner Kary Mullis in advertisements and training seminars
The 'Replicate Without Limits' campaign by Applied Biosystems, which focused on automation and research efficiency