Which retailer holds the Guinness World Record for the 'Longest Marathon of Continuous Customer Service by a Team,' demonstrating extraordinary brand loyalty and customer experience commitment?

The retail industry has seen some truly remarkable achievements that have made their way into the Guinness World Records. From massive product launches to extraordinary customer service feats, brands have pushed boundaries to create memorable consumer experiences. This trivia tests your knowledge about world records related to retail customer experience and brand loyalty initiatives that have earned their place in history. Are you familiar with these record-breaking retail moments?

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Zappos, with a 10-day (240-hour) non-stop customer service phone marathon in 2012
Amazon, with a 7-day (168-hour) continuous customer support chat session in 2019
Apple, with an 8-day (192-hour) continuous Genius Bar consultation service in 2018
Nordstrom, with a 6-day (144-hour) non-stop personal shopping assistance event in 2017