Which video game company was the first to create a formal 'Creator Code' program that allowed influencers to receive a percentage of in-game purchases made by their followers?

Influencer marketing has revolutionized how gaming companies promote their products. From early YouTube let's plays to massive Twitch partnerships and virtual world collaborations, influencers have become central to gaming marketing strategies. This trivia question tests your knowledge of a significant milestone in gaming influencer marketing history that changed how the industry approaches partnerships and promotions.

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Epic Games (with Fortnite)
Activision Blizzard (with Overwatch)
Riot Games (with League of Legends)
Mojang (with Minecraft)