Which revolutionary marketing strategy did Life Technologies use in 2010 that transformed the genomic sequencing market by shifting focus from equipment cost to data analysis?

In the competitive world of scientific equipment and research tools, companies must constantly innovate not just in their products, but in how they market their breakthroughs. This poll tests your knowledge of a revolutionary marketing approach that transformed how a major scientific instrument company positioned its product to researchers and institutions. Think about how scientific companies have leveraged data and customer insights to change their market position!

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The 'Democratization of Sequencing' campaign that emphasized accessible bioinformatics over hardware specifications
The 'Million Genome Project' that offered free sequencing equipment with long-term data storage contracts
The 'Sequencing as a Service' model that eliminated equipment sales entirely in favor of a subscription model
The 'Open Source Genomics' initiative that made all their proprietary algorithms publicly available to drive hardware sales