Which advertising technique revolutionized Broadway ticket sales in 2015-2016 by using a primarily digital-first approach and helped the production break first-year revenue records?

The performing arts industry has seen innovative marketing approaches that have transformed how theaters, dance companies, and musical productions connect with audiences. From Broadway's digital revolution to immersive promotional campaigns for touring shows, marketing strategies have evolved dramatically. Test your knowledge about a groundbreaking advertising campaign that changed how performing arts productions are marketed to modern audiences.

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Hamilton's strategic social media campaign and #Ham4Ham lottery
The Lion King's augmented reality subway advertisements
Wicked's influencer partnership program with TikTok creators
Phantom of the Opera's dynamic pricing algorithm and email marketing funnel