Which marketing strategy was MOST crucial in the successful revival of vinyl records in the 2010s?

In the digital streaming era, vinyl records have made a remarkable comeback. This surprising revival of a seemingly obsolete format represents one of the most interesting product marketing case studies in the music industry. This poll examines the primary marketing strategy that major record labels employed to transform vinyl from a relic to a premium product experience sought by modern consumers.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Positioning vinyl as a premium collectible with exclusive content and packaging unavailable in digital formats
Aggressive price cutting to compete directly with digital streaming services
Partnerships with major tech companies to create vinyl/digital hybrid formats
Abandoning major artists to focus exclusively on indie musicians who preferred vinyl releases