Which celebrity endorsement deal is credited with saving Polaroid from bankruptcy and increasing their instant camera sales by over 300% in less than two years?

Celebrity endorsements have transformed countless products from everyday items to must-have status symbols. These partnerships can revitalize aging brands, launch new products into the spotlight, or cement a company's cultural relevance. Test your knowledge about one of the most financially impactful celebrity endorsement deals in retail history that changed the trajectory of an entire brand category.

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Lady Gaga as Creative Director (2010-2014)
Taylor Swift as Brand Ambassador (2008-2011)
Pharrell Williams as Design Consultant (2013-2016)
Beyoncé as Global Marketing Partner (2012-2015)