Which breakfast cereal brand paid $1.5 million for product placement in the 1982 film 'E.T. the Extra-Terrestrial' but was rejected, leading to Reese's Pieces being used instead?

Product placement has become a sophisticated art form in Hollywood, with brands paying millions for their products to appear in blockbuster films. From Ray-Ban's sales tripling after Tom Cruise wore Wayfarers in 'Risky Business' to Reese's Pieces becoming a phenomenon following 'E.T.', these strategic placements can transform a brand's fortunes overnight. Test your knowledge about one of the most famous product placement deals that changed both film and retail history!

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