Which celebrity partnership with an athletic brand is credited with creating the first billion-dollar athlete-endorsed product line and revolutionizing the sneaker industry?

Celebrity brand collaborations have transformed modern marketing, creating some of the most iconic and lucrative partnerships in retail history. These collaborations blend star power with product innovation, often breaking sales records and changing industry standards. Test your knowledge about one of the most groundbreaking celebrity brand partnerships that changed the course of product endorsements forever.

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Michael Jordan with Nike (Air Jordan)
Serena Williams with Puma
David Beckham with Adidas
LeBron James with Reebok