Which celebrity's retail brand specifically targeted the underserved market segment of plus-size women, fundamentally changing retail segmentation in fashion?

Celebrity-backed retail brands have become a major force in the market, transforming traditional retail segmentation strategies. These famous entrepreneurs have leveraged their personal brand to create distinctive market segments and customer bases. This poll tests your knowledge of how celebrities have reshaped retail market segmentation through their product lines and business ventures.

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Rihanna with Fenty Beauty and Savage X Fenty
Gwyneth Paltrow with Goop
Jessica Alba with The Honest Company
Kylie Jenner with Kylie Cosmetics