Which voter demographic research technique revolutionized political campaign targeting in the early 2000s, leading to more personalized political messaging?

Political campaigns rely heavily on sophisticated market research and demographic targeting to maximize their effectiveness. The strategic allocation of campaign funds and messaging is often guided by detailed voter analytics. Test your knowledge about how modern political campaigns use market research techniques to reach and persuade specific segments of the voting population.

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Microtargeting based on psychographic profiles
Random digit dialing telephone surveys
Exit polling at voting locations
Focus groups with undecided voters