Which pop star pioneered the use of AR concert merchandise in 2019, allowing fans to virtually 'try on' exclusive items through their smartphone before purchasing?

Augmented Reality (AR) has transformed how brands connect with fans in the entertainment and pop culture space. From trying on virtual merchandise to bringing album covers to life, AR experiences have become a cornerstone of modern fan engagement. Test your knowledge about how major pop culture figures and brands have leveraged this technology to create memorable moments that blur the line between digital and physical worlds.

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• Taylor Swift during her 'Lover' album launch
• Drake during his 'Scorpion' tour
• Billie Eilish for her 'When We All Fall Asleep' collection
• BTS with their 'Map of the Soul' merchandise line

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