Which luxury fashion brand created the first-ever branded gaming island in Fortnite in 2021, featuring a virtual store where players could purchase digital accessories for their avatars?

The gaming industry has transformed how brands approach retail collaborations. From limited edition merchandise to in-game stores and virtual product placements, gaming platforms have become powerful retail channels with unique promotional strategies. Test your knowledge about one of the most innovative brand collaborations that changed how we think about virtual retail experiences and promotional events in gaming!

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Balenciaga
Louis Vuitton
Gucci
Prada