Which performing arts company revolutionized its brand strategy in 2005 by adopting a 'digital-first' approach, livestreaming performances years before it became industry standard?

The performing arts industry relies heavily on strategic branding to attract audiences and sponsors. From iconic theater companies to ballet troupes and orchestras, successful performing arts organizations carefully craft their brand identities. This poll tests your knowledge about a groundbreaking brand strategy shift that transformed a struggling performing arts institution into a global cultural phenomenon.

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Cirque du Soleil
Metropolitan Opera
Royal Shakespeare Company
Bolshoi Ballet