Which 1970s blockbuster film is credited with creating the first major movie merchandising campaign, revolutionizing how films are marketed and establishing the modern film franchise retail model?

The film industry has pioneered some of the most innovative marketing campaigns in retail history. Beyond just posters and trailers, studios have created immersive experiences, viral phenomena, and merchandising empires that transformed how products are marketed across all industries. This trivia question explores a groundbreaking marketing campaign that forever changed how films are promoted and merchandised.

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