Which architectural firm pioneered the use of immersive virtual reality (VR) storytelling in 2015 to let clients experience their designs before construction began?

In the world of architecture, brand storytelling has become a crucial element in how firms market themselves and their designs. From historical references to cultural narratives, architectural firms use various storytelling techniques to distinguish their projects and create meaningful connections with clients and users. Test your knowledge about how architectural branding has evolved in the digital age.

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• Zaha Hadid Architects
• Gensler
• Foster + Partners
• BIG (Bjarke Ingels Group)

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