Which retail innovation, launched in 2001, revolutionized Broadway ticket sales by allowing theatergoers to purchase discounted same-day tickets to performances?

The performing arts industry, particularly Broadway theaters, has seen significant innovations in ticket sales and audience engagement over the years. From paper tickets to digital experiences, the evolution of theater retail has transformed how audiences connect with performances. Test your knowledge about a groundbreaking retail innovation that changed Broadway forever!

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• TKTS Booth in Times Square
• Broadway.com online ticket portal
• Telecharge telephone booking system
• Playbill VIP membership program

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