Which company holds the Guinness World Record for the longest continuously used advertising slogan, first introduced in 1904 and still in use today?

Brand slogans come and go as marketing trends shift, but some taglines have demonstrated remarkable staying power. In this trivia poll, test your knowledge about the world record for the longest continuously used advertising slogan. Beyond mere longevity, this slogan has become deeply embedded in consumer consciousness and represents a masterclass in brand positioning that has remained relevant through multiple generations and changing retail landscapes.

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• De Beers - "A Diamond is Forever"
• Kellogg's - "They're Gr-r-reat!"
• Maxwell House Coffee - "Good to the Last Drop"
• Coca-Cola - "The Pause That Refreshes"

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